Apple Music is a popular music and video streaming service (owned by Apple Inc) which allows users to select and stream songs to their device on-demand, or make playlists. There is also an Internet radio station, which is available to over 160 countries, 24 hours a day.
It is launching its first radio show in Africa this Sunday May 31, 2020 , and DJ Cuppy (real name, Florence Ifeoluwa Otedola) is the first African standing as the radio show’s host.
The streaming platform announced, few days ago, that ‘Africa Now Radio with DJ Cuppy’ will debut Sunday, featuring a mix of contemporary and traditional popular African sounds which will include genres such as amapiano, afrobeats, highlife, alte, house, hip-hop, afrobongo, kuduro,kudur etc.
The radio show is a weekly one-hour show, which will be available at 9 a.m. EDT.
“The show represents a journey from West to East and North to South, but importantly a narrative of Africa then to Africa now,” Cuppy said in a statement.
African music and artists have gained popularity outside of the continent, topping charts in both the U.S. and U.K. in recent years.
Acts like Davido, Burna Boy, Tiwa Savage, Wizkid and Mr Eazi, all of Nigerian descent, continue to gain attention and have become household names because of their musical content and style.
Apparently, Apple Music’s announcement came was the same week as Universal Music Group which is said to launch Def Jam Africa, a new division of the label focused on representing hip-hop, Afrobeat and trap talent in Africa.
The label said it will be based in Johannesburg and Lagos but plans to sign talents from all over the continent. The deal is said to be worth seven digit figure.
Cuppy, the celebrity DJ daughter of Nigerian billionaire, Femi Otedola, is bringing the world to Africa as she is now the face and voice behind Apple Music’s new radio show called ‘Africa Now’.
According to a statement released by Apple Cuppy said she is excited about the radio show.
She said: “I’m excited not only to play music but also showcase the vast array of talented artists cultivating the music scene on the continent”.
“There are so many rich textures and sounds in Africa and the time is now for the world to embrace our diversity. Each and every week, I’ll be bringing a dynamic guide to discovering and celebrating the biggest and best sounds from across Africa, the Motherland. It will be entertainment at its best, Cuppy style!”
(By Miss Bimbo)